Press Kit

August 27, 2021

In a world of information overload, one company is getting back to basics. And, LOCL is representing the locals.

The Crossroads Arts District – where many provocative brands, large and small, proudly call home – radiates an easygoing culture with a healthy dose of ingenuity. Not coincidentally, this is right where LOCL Watch was founded.

Beginning a few years ago, the guys from LOCL (pronounced: local) searched high and low for the perfect watch – one that had an understated design allowing it to coordinate with most any style, all the while maintaining a personality to stand out from the crowd; one that had a feeling of quality on the arm, yet did not cost the other arm and a leg. When one did not seem to exist, they set out to create their own.

With these general requirements as a foundation, LOCL honed in on the details by taking inspiration from the Japanese concept of shibusa: items that are simple overall but include subtle details – such as textures and color – that allow simplicity to give rise to its own special kind of complexity. After much drawing, erasing, reiterating, and possibly a few (too many) drinks, the team’s flagship watch was born – the Shibusa.


Since LOCL wanted to help combat the information overload we’re all experiencing, accomplishing the simple aspects of shibusa was, well, simple. Maintaining simplicity by minimizing unneeded text and complication on the face, the only two numerals are the ‘12’ of the hour hand dial and ‘30’ on the second hand. All the markings a rich black on top of a contrasting stark white face.

With simplicity out of the way but continuing with the concept of shibusa, how should complexity be added without becoming visibly complicated?

The key was focusing on texture and harnessing the power of color. The ‘LOCL’ logo and number ‘12’ are slightly embossed off the front of the watch face, while the second-hand dial is slightly machined in the opposite direction. To add the necessary jolt of energy, the hour/minute/second hands coordinate in three different colorways – blue/blue/red, red/red/blue, and black/black/black.


The LOCL Shibusa has been shipped all across the United States and a few have even found their way overseas – some for groomsmen gifts, a number as birthday presents, but most commonly just for personal enjoyment. Now, LOCL is ready to seize the spirit of their name by releasing their inaugural Skyline Edition: Kansas City watch straps to perfectly compliment the Shibusa watch body, and more importantly, show off the city.

These new straps capture a few of the most prominent sights on the Kansas City skyline, such as Union Station, the four pylons of Bartle Hall, and select iconic buildings downtown. The first release is powder blue to show support for the Royals and Sporting KC. The upcoming fall release will be red, just in time for the start of the Chiefs season!

Available August 2021

LOCL Watch can be found online at or Instagram @loclwatch.