With nearly anything today available at your fingertips, we can all suffer from cases of information overload. For a change of pace, we set out to design a watch that stood out from the crowd in a simplified way. The concept of shibusa perfectly grasps this ideal with objects appearing to be simple overall, but they include subtle details, such as textures and color, that balance simplicity and complexity.
By integrating CNC-milling into the watch face and embossing features out towards the eye, we were 3-dimensionally able to capture our desired texture. Paired with the harnessed power of color, we were able to successfully incorporate the full shibusa concept into one simple yet subtly complex package.
The LOCL Shibusa. Our flagship watch.