About Us


Our story starts where our watch brand was founded, the Crossroads Arts District of Kansas City. The Crossroads – where many captivating brands, large and small, proudly call home – radiates an easygoing culture with a healthy dose of ingenuity. This environment perfectly embodies the ideals onto which LOCL Watch was created.

The energy and atmosphere of the area continues to be instilled in all our product designs and releases. Differing backgrounds and creative outlets allow us to find inspiration in many different channels leading to products that are understated, allowing them to coordinate with most any style, while maintaining a personality to stand out from the crowd.


Serious design chops

When we sat down at the drawing board to design our Shibusa watch, capturing simplicity, while at the same time being complex, was our foremost concern. Separately, these two subjects are fairly easy to accomplish. However, integrating simplicity with complexity proved to be a tall task. After much deliberation, we settled on a rough design that was inherently simple in nature. All the markings are a rich black on top of a contrasting white face, and we kept the text minimal, so as not to detract from its’ overall understated appearance. At this stage of the process, we were very satisfied with the simplicity aspect of the design. However, we had not yet accomplished the full concept of shibusa – we were missing the complexity.

Devil is in the details

To highlight a few of the design features, while avoiding venturing into gaudy territory, we began focusing on using textures and the power of color. For texturing, we opted to have the “12” and our logo ever-so-slightly embossed off the front of the face. In this same vein, we inset the second-hand dial a few millimeters the other direction – into the face. This gives the whole watch a 3-dimensional perspective, without adding bloat.

Finishing the manufacturing is a story for another day…


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